Graphic Design, Computer Illustration, and Production Art
Richard C. James Design

Self Mailer. Most often a three paneled, standard fold, letter sized (8 1/2" x 11") piece, made of a paper stock that is of a sufficient weight and sturdiness that it can survive the rigors of the postal system. This form of advertising can be designed in different formats, but check with your postmaster for postal regulations regarding size restrictions. The postal indicia is usually incorporated into the design and is produced at time of printing. A permit number must be obtained prior to printing. Sometimes, the piece is sealed with glue or sealed with a paper wafer. Click here to return to previous page.


Computer Illustration. In the old days, a design studio or ad agency would hire an illustrator to paint or draw artwork for a project. This person would discuss the needs of the client with the art director, and present the work to be photographed or scanned a few days later. (Air brush artists were in hot demand at one time.) Today computer technology has become quite sophisticated in mimicking traditional art media. Want the image to look like a watercolor? Now change it to a pen and ink drawing? No problem. What would have taken days to do can now be done in a few hours or less.

Not all graphic artists are illustrators. Complex or detailed information may require a graphic presentation. Charts, graphs and other graphic elements need a specialist for accurate rendering and clear interpretation.

Please be aware that illustrations can be charged as a separate item on the invoice.Click here to return to previous page.


Identity Programs. Just what is a logo anyway? It is an identifying mark or image that distinguishes an enterprise from others in the global marketplace. Everyone knows the famous swash for Nike shoes or the double arches for MacDonald's Corp. Logos can be registered trademarks and are copyrighted.

The logo is a small part of a much larger identity program. Considerable thought is devoted to its use and display. Guidelines are written to direct users regarding it's proper usage and application. Stationery, signage, advertisements, manuals, etc. would be designed in a total Identity Program.Click here to return to previous page.


Community Work. Non-profits need quality graphics work too.


Ad Campaigns. Getting the message out there in a coordinated and effective marketing effort. Target audiences are identified and strategies are developed to gain maximum exposure in the marketplace.

Will the print ad be part of a marketing blitz that uses TV and Radio commercials? Will the ad run the daily paper? If so, how many times and for how long? Will the ad run in trade magazines or on the internet? Will the ad work on billboards? Questions like these will determine the success of an ad campaign.Click here to return to previous page.

© 2003 RCJamesDesign